Today was the ribbon-cutting ceremony and press conference for the SEPTA “Boulevard Direct” Service. The actual line debuts on October 22nd, 2017.
The main goal of this new service is to cut down on travel times. SEPTA Route 14 normally would take anywhere from 47 minutes to an hour on this trip. Specially branded “Boulevard Direct” buses would cut travel times to anywhere from 25 to 30 minutes, running every 10 minutes at peak hours.
SEPTA also stated that they have more plans for Direct service including the potential of all-door boarding, dedicated bus lanes, and more routes. More information on the Direct Bus Brand could be seen here: http://www.septa.org/directbus/index.html